Carl Pohlad, owner of the Minnesota Twins Major League Baseball team, is now in the hip-hop broadcasting business.
According to the Associated Press, the billionaire is set to hand over 28 million to Radio One Inc. for KTTBFM, or B-96, a hip-hop station in Minneapolis.
Pohlad, who recently launched Northern Lights Broadcasting, is looking to get into the radio business and the purchase is his first major move in that direction.
Steve Woodbury, president and CEO of Northern Lights, says that he has been tasked with finding other radio and TV stations with potential and starting a small media group. According to Woodbury, B-96 will retain its hip-hop format and all on-air personalities will remain.